Adobe Flash Technology Or Microsoft Silverlight?

by Bonita Li

Adobe is a worldwide renowned name which practically stands for quality photo and video editing software. It is however its freebie, Flash, that is used most extensively. We are actually depending on Flash technology when we view videos on a lot of websites and web servers.

Flash is now moving on to the TV screen. This is to be made public in the forthcoming National Association of Broadcasters convention in Las Vegas, according to a report in the New York Times.

Users will no longer be restricted to viewing videos on the PC and phones. It will be possible to watch the same videos on TV screens once flash technology is TV-compatible. Later in 2009, you should be able to find TVs and set top boxes which support the Flash format on shelf racks in the US, as Adobe CEO Shantanu Narayen predicted.

Bud Albers, the CTO of Disney, showed his company’s support to Flash on the TV by saying “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go.”

Adobe generates huge profits by selling softwares for Flash. It is estimated that 98% of all computers are installed with Flash and 80% of the videos online are viewed with Flash. Thanks to these impressive figures, Adobe reported a revenue of $3.5 billion, with net income being $871.8 million.

Silverlight, which has greater support for HD 1080p video content as claimed by Microsoft, is a product of Microsoft used to substitute Flash.

“I can’t imagine what could be more important on a television than high video quality.” Microsoft’s Brad Becker, who is a former Adobe executive, stated the vitality of HD capability on TV.

Microsoft may just be structuring the connection between the PC and the TV more successfully. Adobe should finally be expecting a tough competition after all these years.

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